Artemy Lebedev on Marketing
“Marketing people are in a way comparable to Russia’s “indigenous peoples of the north” who, in a transport to partake of the miraculous technology of sound reproduction in the early 20th century, came a long way for a phonograph. Much impressed by its performance, they would carry home its horn, never bothering about the rest, and were naïvely astonished that the music wouldn’t play the way it did at the flea market.” The rest of the story…
If you happen to be interested in “marketing” this blog is a great place to get another perspective you will not normally hear from your agency. Madership, by Atremy Lebedev touches mainly on design and typography but has its fair share of brilliance on other topics.